In today’s world Search Engine Marketing is a necessity for any business that plans to generate new customers from the internet. When assessing your site to create an SEO plan, we gather information as obvious as server stats, search engine rankings and keyword counts (terms for which you’re probably familiar). Many other factors are not so obvious.
For example, the first sentence on each page can be critical in how the bots interpret and catalog your site. And incorrectly configured canonical settings, robots.txt and sitemaps can hinder the efforts by search engines—or worse, completely block them from cataloging your site. Throw in Google Structured Data Markup, 4xx status code and other lesser-known-but-equally-important variables and it makes it even more vital to have an SEO specialist working on your behalf.
Some techniques we may use to reach your goal.
- Keyword research.
- Web site structure, code, tags, anchor text, etc.
- Robots.txt, Sitemaps, Canonical tags, duplicate content, etc.
- Link building
- Email marketing
- Pay per click / AdWords
- Social Media
- Video Marketing