Hosting, Web site, 90 days of Search Engine Optimization and some darn good professional advice all in a special package price for new businesses. For only $2,995 you can have experienced professionals establish your business online and spend 90 days connecting your site to the world with SEO. Call now (760) 201-0123.
How we help your start up business succeed.
Forbes reports there are about 400,000 new businesses started in the US every month. 80% of those fail within the first 18 months. Countless books have been written on how to be one of the successful 20%. ALL of them include “communication with your customer”. In today’s day and age, your first contact will often be through the internet using your web site. That will only happen if potential customers can find your web site using a search engine.
Your web site is your company’s face to the public.
First, you must commit to having a web site. Secondly you must commit to making it the best means of communication and information to increase the potential for sales.
Making it the best does not necessarily mean spending lots of money. We recently wrapped up programming a major job with a rapidly growing company in San Diego. Their traditional marketing firm spent 9 months reviewing branding and designing the look and functionality of the web site. The cost to program the site was over $30k. In this case the ~$60k for design and development was a realistic expenditure and paid off in spades. Their competitors all had high-end web design with lots of interaction and information. The internet was a conduit to customers and potential customers in the USA and European market. This particular company has been the epitome of success and grew rapidly over the 8 years of our relationship. They made some notable investments in their internet presence because it was necessary.
Most companies don’t need to invest that kind of capital in their initial internet presence. But they do need the help of experienced professionals. Sure, you can build a “free” website through a company offering CMS (Content Management System) . But you will eventually find out the cost is not “free” and this is not a good solution for your business. We have had many business owners approach us after realizing their site was doomed from the start without professional help.
How will your new customers find your web site?
In many cases, through a search engine like Google. There are additional ways to reach out to potential customers such as email marketing, blogging, social media marketing, video marketing, etc. Those can all become part of the overall SEO (Search Engine Optimization) / SEM (Search Engine Marketing) strategy.
The goal is to make your company visible when people search for keywords that pertain to your business. For instance, I was recently looking for a device to inject “juices” into food. The first search was for “juice injector.” After reviewing some of the results it became obvious that I needed to search for “marinade injector”. There are tools to determine what people are using to find your products or services. I have not looked at the stats, but it is very possible people incorrectly search for juice injector frequently enough that the site should be optimized for that keyword (keyword can mean one word or a phrase). There are many other variations that might be revealed using statistical software such as plural vs singular; misspellings, regional slang, outdated phrases that some people still use, etc.
There are many books and online articles on these topics that can be very helpful if you want to attempt to learn and do your own SEO. However, if you are busy building a successful business, it is probably best that you contact a company that specializes in SEO and SEM.