These ten essential SEO tips can help your company be seen before your competitors and lead to an increase in sales. No magic here, just the simple facts and many people can get started on their own without help from an SEO company.
1. Search-friendly URLs with Keywords.
Search engines read URLs to better connect their users with relevant content: http://yourdomain.com/target-key word. Create a more search-engine-friendly URL by naming it with clear keywords. In addition to your URL, place appropriate keywords throughout every aspect of your site including titles, content and image names. Consider your keywords as search terms: How would someone looking for information on this topic search for it? The title tag and page header are the two most important spots for keywords according to PC World. However, be careful not to add excessive amounts of keywords on your site to avoid getting labeled as a spammer. Programs that seek out Web pages, called search engine spiders or web crawlers, are programmed to ignore sites guilty of “keyword-stuffing.” Be strategic in your keyword use.
2. Hyphens and Lower Case Letters in URLs.
Use hyphens – Google does not read underscores. URLs are also case-sensitive. To avoid confusing visitors and search engines, don’t use capital letters.
3. Monitor where you stand.
The only way to know how well your SEO efforts are working is to monitor your search standings. MarketingVox suggests that you keep an eye on your page rank with tools like Alexa and the Google toolbar. According to PC World, it’s also important to check your referrer log regularly to track where your visitors are coming from and the search terms they are using to find your site.
Be consistent wherever you list the name of your business online to ensure that everything in each listing is the same – not similar – meaning the name, phone number, contact address, etc.
Google likes specific content, so keep topics clear and to the point. Make sure your average content is over 600 words per page or you risk it being penalized as thin. Content also needs to be fresh – updating regularly and often is crucial for increasing traffic.” The best sites for users, and consequently for search engines, are full of oft-updated, useful information about a given service, product, topic or discipline,” MarketingVox explains. One way to ensure that your site gets new content on a frequent basis is to integrate a blog. “Get the owner or CEO blogging. It’s priceless!” the Search Engine Journal suggests. Not only is an executive blog an excellent way to reach out to your clients and create more opportunities for internal and external linking, it also gives your site a more personal voice.
6. Link back to yourself and others.
There is probably no more basic strategy for SEO than the integration of internal links into your site. This is an easy way to boost traffic to individual pages. Link back to your archives frequently when creating new content. MarketingVox advises that you also make the anchor text search engine friendly: “The more relevant words point to a page, the more likely that page is to appear in search results when users run a query with those terms.” As with all other SEO approaches, make sure your links are appropriate and avoid excessive linking, which can be annoying! Another effective and easy way to direct more traffic to your site is by developing relationships with other sites. PC World suggests that you personally ask the webmasters of well-respected sites if they’ll include a link to your site on theirs. If you return the favor, everyone wins! Make certain that your website partner has a good web-reputation. MarketingVox warns against getting tied to a “link farm” whose bad SEO habits could bring you down.
7. Image descriptions.
Search engine spiders can only search regular text, not text in your images, which is why it’s necessary to make words associated with your images as descriptive as possible. Start with your image names. Adding an “ALT” tag allows you to include a keyword-rich description for every image on your site. Perfect Optimization explains an easy way to do this. Visible text around your images is valuable for SEO. MarketPosition suggests adding captions to all your pictures and descriptive text in immediate physical proximity to your images. Use this tag properly – it belongs on every page of your site (it will sometimes be empty). For linking an image, the alt attribute acts as though you added anchor text on a page. Also keep in mind that this is a tag for the blind.
8.Create a Sitemap.
dding a site map – a page listing and linking to all the other major pages on your site – makes it easier for search engine spiders to search your site. “The fewer clicks necessary to get to a page on your website, the better,” advises MarketingVox.
9. Social Media Distribution.
A CEO blog is just one element of social media distribution and an important SEO strategy according to SEO Consult. Distribute links to fresh content on your site across appropriate social networking platforms. Whether displayed on your company’s account, or recommended, re-tweeted, and re-distributed by someone else, this strategy exponentially multiplies the number of places where visitors will view your links.
10. Page speed and site audits.
Check your site on the Google Page Speed tool. Speed matters, especially in mobile, so get your site score above 85-90. To maintain a high score, get a site audit every year. There have been so many new aspects of SEO in the past year that it can be difficult for the average business owner to keep up. Add to these changes the number of simple penalties a site can receive and you can quickly be inundated. A yearly site audit will help avoid issues and penalties and keep your site running smoothly. An SEO professional can also help you build strategies and assess missing income opportunities. A good auditor is worth their weight in traffic, conversions and missed penalties. Make sure you are not just getting simple tools output and that the auditor is someone with real knowledge and expertise.
For optimal results, contact us for a free SEO consultation.